Kroger Central Division to stop doubling coupons after July 31st!!

Statement as issued Tuesday by the Kroger Central Division:

INDIANAPOLIS, IN – July 9th – Kroger Central Division has announced a comprehensive price reduction plan, investing millions of dollars to reduce thousands of prices effective July 11th and reinforcing several existing cost savings opportunities for customers and associates.

The company carefully selected items that are frequently found in most customers’ bascarts to ensure that all customers would benefit from the price reductions over time.

• Kroger is reducing a significant number of produce prices. These lower prices also will encourage customers to increase the amount of healthy, nutritious produce in their diet.
• The program includes a significant number of lower natural foods and organic prices, reinforcing a rapid increase in natural foods sales over the last decade. Natural foods sales have more than doubled at Kroger Central Division stores in the last four years. That trend accelerated with the highly successful launch of the Simple Truth line of products. Kroger is rewarding natural foods and organic customers as part of this initiative.

As part of this investment in lower prices for all customers, Kroger Central Division has made the decision to no longer double manufacturer coupons effective Wednesday, July 31st. Kroger Central Division will continue to accept manufacturer coupons, valid printables and valid electronic coupons at face value. Over the last year, approximately 7% of customers at Kroger Central Division stores doubled coupons, reflecting a steady decrease over time. Double coupons originated decades ago, in an era when none of the current on-line and electronic coupon options were available to customers and smart phones did not exist. Kroger will continue to evolve to meet the expectations of 21st century shoppers.

Kroger’s investment in lowering thousands of prices for all customers will total at least three times the value currently received by a very small number of customers by doubling coupons.

This comprehensive price reduction campaign is intended to reinforce Kroger’s many other customer savings opportunities, including:

• Fuel rewards for loyalty card customers up to $1 per gallon in 10 cent (100 point) increments. For customers and associates using a Kroger Visa card, an additional 5 cent savings is possible, increasing to 30 cents per gallon, or up to $1.30 per gallon, during some promotional periods.

• During the Summer of Savings campaign, customers can receive double fuel rewards when they shop at Kroger Central Division stores on weekends.
• During a special promotional period, customers can receive quadruple fuel rewards when they purchase gift cards.
• In addition to fuel rewards, Kroger i-wireless customers also can earn free minutes rewards when they shop at participating Kroger-owned stores and they use their Kroger plus card. Kroger’s i-wireless program is the only prepaid cell service that offers free minutes for food, prescription and gift card purchases.

• Low cost prescriptions, including $4 (30-day supply) and $10 generic prescriptions (90-day supply)
• Loyalty mailers with outstanding cost savings tailored to individual customers’ shopping habits and needs. These loyalty mailers benefit the 96% of customers who use a Kroger loyalty card. Kroger has the largest customer loyalty database in the world.
• Digital coupons available to customers however they most conveniently access them; through www.kroger.com or through a Kroger app that works on all iPhone and Android smart devices. Although the offerings change every day, www.kroger.com features more than 100 different coupons for download every day. More than 15 million digital coupons are downloaded by Kroger loyalty customers every month and that number continues to grow, particularly by customers who use the app to download real-time while shopping in our stores.
• Weekly specials that are carefully chosen to provide real savings to as many customers as possible, including Mega-Sales, 10 for $10, Cart-Busters, Mix-and-Match and other specials.